Web version 2.00 has finally spawned the first internet TV channel devoted to horology.
Styled 'theTimeTV' this channel offers the watch aficionado the very latest Swiss propaganda and spin on new offerings from the land of chocolate, secure banking, watchmaking and yodelling. There are some nice historical pieces on vintage watches as well. From a Christies 'infomercial' on how great they are at selling complicated pieces, to some very slick content produced by Omega, theTimeTV is sure to become a favoured haunt of many horological petrol-heads
Amongst the elegant sleight-of-mouth promotion and content largely serving Swiss national self-interest are some lovely gems. Persevere, because it's only a matter of time before this chanel will have to go beyond glitzy promotional videos and establish some journalistic or editorial integrity on the content it presents.
I, for one, will be a regular vistor, hoping for a balance between promotional zeal and editorial substance.
Click here to go to thetimeTV